What’s Your Coffee Roast and Grind

The Wailuku Coffee Company logo features a white sketch of mountains, Iao Valley, and sunrise in a round circle with orange, olive, and ocean blue brand colors.

Maui is famous for its exceptional coffee, which makes buying coffee online from Maui an excellent option! At Wailuku Coffee Company, you can purchase some of the finest coffees that are freshly roasted on Maui. Let's explore together the different coffee roasts, grinds, and coffee flavors that we love!

Roasting machine with coffee beans being poured into it.
Sketch drawing of an open bag of coffee beans in black color.

The Different Roasts

Coffee is a beloved beverage enjoyed by millions around the world. It is a complex and versatile drink that can be prepared and enjoyed in various ways. After harvesting and drying the beans, the next key process that coffee undergoes before it reaches our cups is roasting. Roasting is the process of heating the coffee beans to bring out their unique flavors and aromas. Let's explore the different coffee roasts and why they matter to coffee enthusiasts.

Concentration of Caffeine

The amount of caffeine in coffee beans is affected by the roasting process. Light roasts contain the most caffeine per bean, while dark roasts contain the least.

Light Roast

Light roast coffee beans are roasted for a shorter period, which results in their light brown color. Compared to darker roasts, these beans preserve more of their original traits and have a higher caffeine concentration per scoop. The light roast offers a bright and delicate flavor profile that is often fruity or floral. Coffee aficionados who prefer a more nuanced and vibrant taste usually go for light roast coffee.

Medium Roast

These beans are roasted for a slightly longer duration, resulting in a medium brown color. Medium roast coffee strikes a balance between the original flavors of the coffee beans and the flavors imparted during the roasting process. It has a moderate amount of caffeine per scoop and a well-rounded flavor profile. Medium roast coffee is popular among a wide range of coffee lovers who appreciate a balanced and flavorful cup.

Full City Roast

Full City roast, also known as Full City+, is a medium-dark roast that falls just past Full Medium. It offers a balance between the flavors of a medium roast and the stronger, bolder characteristics of a dark roast. With a few flecks of oil on the beans, this roast level provides a rich and complex flavor profile that is enjoyed by many coffee enthusiasts.

Dark Roast

Dark roast coffee beans are roasted for a longer duration, resulting in a dark brown color. The extended roasting process gives these beans a rich and bold flavor, often accompanied by smoky or chocolaty undertones. Contrary to popular belief, dark roast coffee actually has a lower caffeine content per scoop compared to light and medium roasts. The dark roast is preferred by those who enjoy a strong and intense coffee experience.

Espresso Roast

Espresso roast is renowned for its deep and rich flavor, as well as its ability to produce a concentrated shot of coffee with a layer of crema on top. The level of darkness to which espresso beans are roasted sets them apart from other roasts. They are roasted for a longer duration, resulting in a darker appearance and an intense flavor profile. This extended roasting process helps to bring out the natural oils and sugars in the beans, producing a bolder and more robust taste. To ensure optimal flavor, it is vital to use freshly roasted beans and grind them just before brewing. This preserves the delicate aromas and flavors that make espresso so enjoyable.

Extra Dark Roast

This roast takes the beans to the brink of being burnt, resulting in a deep, oily, and almost black appearance. Extra dark roast coffee has an intense and robust flavor, with pronounced bitterness and a significantly lower caffeine content per scoop. This roast is favored by individuals who prefer a bold and powerful coffee taste.

Coffee beans falling into a neat pile.

Coffee Bean Blends

Single Origin vs. Blend Coffee

Coffee can be made from either single-origin coffee beans or blended coffee beans. Single-origin coffee beans come from a single location, whereas blended coffee beans are made up of coffee beans grown in different areas. The coffee packaging will indicate whether the coffee is a blend or a single-origin coffee.

A Maui community enjoying a cup of coffee on a plate.

The Different Grinds

When it comes to brewing coffee, the grind size plays a crucial role in determining the flavor and strength of your cup. Different brewing methods require different grind sizes to achieve the best results. Let's explore various coffee grind types and the brewing methods they are best suited for.

Medium Grind

This grind size is ideal for drip brewing methods, such as pour-over or automatic coffee makers. It allows for a balanced extraction, resulting in a smooth and well-rounded cup of coffee.

Cold Brew

Cold brew requires a coarser grind to achieve the desired flavor. The larger grind size helps to extract the coffee's flavor slowly over an extended period, resulting in a smooth and less acidic brew.

Fine Grind

A fine grind is commonly used for espresso and moka pot brewing methods. It allows for a quick extraction, producing a concentrated and bold espresso shot.

Espresso and Moka Pot Grinds

These brewing methods require a finer grind size to ensure proper extraction and a rich flavor profile. The fine grind allows for the pressurized water to pass through the coffee grounds quickly, creating a concentrated and intense shot of coffee.

Medium Ground Coffee

This grind size is suitable for brewing methods like the AeroPress or the Clever Dripper. It strikes a balance between the extraction speed of a fine grind and the flavor clarity of a medium grind.

French Press Grind

Also known as Cafetiére Grind, this coarser grind size is perfect for brewing coffee in a French press. The larger particles allow for a longer steeping time, resulting in a full-bodied and robust cup of coffee.

Turkish

Turkish coffee requires an extra-fine grind to extract the maximum flavor. The extremely fine grind size ensures that the coffee grounds dissolve completely in the water, creating a strong and aromatic cup of coffee.

Coarse

Coarse grind is commonly used for brewing methods like cold brew or a percolator. The larger grind size allows for a slower extraction, resulting in a smoother and less bitter cup of coffee.

Freshly Roasted on Maui

Our Coffee Flavors

Understanding the different coffee roasts and grind types and their respective brewing methods is essential for achieving a perfect cup of coffee. Whether you prefer a bold espresso shot, a smooth cold brew, or a rich French press coffee we are here to help you unlock the full potential of your beans.

100% Kona Prime

Our Kona Prime is a medium roast blend of 100% premium Kona coffee beans grown in Kealakekua, Hawaii Island. This bean boasting a balanced, savory-sweet flavor profile.

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Golden Blend

Wailuku Coffee Co.'s Golden Blend is a dark roast made from beans sourced from Maui and Columbia. 100% of the proceeds of this exclusive Maui blend go to local charities.

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Organic Fresh Roast

Our Organic French Roast beans are from Guatamala. This is a dark-roasted, whole-bean coffee with rich, dark, and bold flavors. 

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WCC Espresso Blend

Wailuku Coffee Co.'s exclusive espresso blend. This combo of Sumatra, India, and Costa Rica whole-bean coffee is a full-city roast that boasts flavors of dark chocolate, caramel, and berries.

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Decaf Espresso Blend

This whole-bean coffee from Columbia is perfect for people looking for a rich, flavorful cup of coffee without the caffeine. This espresso roast is robust, full-bodied, and fruity in flavor.

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Sumatra

This 100% Sumatra whole bean coffee originates from Indonesia. This medium roast features a full-bodied flavor and low acidity.

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Cold Brew

Wailuku Coffee Co.'s exclusive Cold Brew blend is perfect for making your very own cold brew coffees. It is a medium roast blend of Sumatra and Columbia with low acidity and a smooth finish. The coffee is course ground for optimal cold brewing.

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Vanilla Macadamia Nut Flavored

Our Vanilla Macadamia Nut ground coffee is a medium roast Colombian coffee that is flavored with vanilla bean and macadamia nut. It is roasted and flavored in small batches, making it a favorite in all our shops.

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